Positive Conclusion..…………………………………………………………………………………..….14 · Summary…………………………………………………………………..………….….14 · Recommendation…………………………………………………………………………14 Reference Page..………………………………………………………………………………….15

 

 

 

 

 

 

 

 

 

Positive Online Presence

Hisham Al Harthi

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!


order now

Fresno State

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Prepared for:

 

Mr. Dennis Mohle, BA 105W Instructor

Craig School of Business

Department of Finance and Business Law

California State University, Fresno

5241 N. Maple Ave.

Fresno CA 93740

 

 

 

 

 

Prepared by:

 

Hisham Al Harthi, BA 105W Student

Craig School of Business

Department of Finance and Business Law

California State University, Fresno

5241 N. Maple Ave.

Fresno CA 93740

 

 

 

 

 

 

 

 

 

December 14, 2017

 

December 14, 2017

 

 

Mr. Dennis Mohle, BA 105W Instructor

Craig School of Business

Department of Finance and Business Law

California State University, Fresno

5241 N. Maple Ave.

Fresno CA 93740

 

 

Dear Mr. Mohle:

 

Here is the report on positive e-presence (how to create one
and why). You will see the benefits of having an e-presence, and much more.

 

As you will see, my research shows that having a positive
e-presence can be very useful.

 

I appreciate having this assignment.  If you need any assistance in interpreting
this report or in validating the research please contact me at [email protected]

 

Sincerely,

 

 

 

Hisham Al Harthi

BA 105W Student

 

TABLE OF CONTENT

 

 

List of Figures…………………………………………………..…………………………………5

Executive
Summary…………………………………………………………………….…………6

Introduction……………………………………………………………………………..………….7

·     
Authorization……………………….………………………………………………….….7

·     
Problem
and Purpose……………………….………………………………………….….7

·     
Methodology…………………………………………………….…………………..…….8

·     
Report
Preview Section………………………………………………………………….…9

Report Body…………………………………………………………………………………..….10

Conclusion..…………………………………………………………………………………..….14

·      Summary…………………………………………………………………..………….….14

·      Recommendation…………………………………………………………………………14

Reference Page..………………………………………………………………………………….15

 

 

 

 

 

 

 

 

 

 

 

 

LIST OF FIGRUES

 

Graph
1……………………………………………………………………………………………10

Graph
2……………………………………………………………………………………………11

Graph
3………………………………………………………………………………………..….12

Figure 1…………………………..………………………………………………………………13

Figure 2…………………………………………………………………………………………..14

 

Executive
Summary

Most people in the
field of entrepreneurship have the notion that little or lack of online
reputation is something to be happy about. The situation is not good at all
since some of the potential clients who cannot trace or find any information
regarding the firm from the internet may tend to think that the company is
hiding something from them or it is does not embrace technology. Negative views
from the people pose a risk to the company tarnishing its reputation. The need
to consider the benefits of defining the firm’s identity online with some good
information will help boost its image. Online information will include the
company’s website with the right name, nice and positive images concerning the
firm’s background, the achievements, their vision and mission. Another way that
can help improve the positive online presence is that one should claim the
company’s identity before someone else thinks of doing so. The social media
accounts are necessary to bring positive impact on the firm.

 Contribution to the business itself and those
operating it by registering the websites is necessary to put off any negative
response from the business people ready to generate them (Citron& Danielle,
2014). The need to engage, discuss and have business oriented activities
develops some positive outlook. Adding some new blog content on the site
regularly is way of showing that you experts and make yourself as a
facilitator. Nice comments will help wipe out the negative influence out of
view. Addressing the negative comments directly when they are posted on your
website is important. The address should be in a non-defensive way and making
sure that none of them is ignored. Being keen to delete any irrelevant
information should be a regular duty. Always keep the reputation that you want
online by having in mind the current and future position of your business. Have
in mind that both good and evil is seen in the internet, there is need to regulate
what you post on your website. A positive online feedback is an excellent
approach as you do not have to purchase it instead it requires activeness and
doing it well. It can never happen by automatically therefore be smart and get
ready for what’s ahead. Reputation can make you company stand or face a down
fall.

The recent data
shows that most people have had the interest to user the online services as the
curve trend is moving upwards as the years advance. The online presence has no
limitation of diversity therefore anyone can access it from anywhere and
anytime. People have diversified and expanded their business through the
internet services hence it has become an addition to any. The online services
are effective and convenient thus preferred to the manual way of doing duties.
The services are affordable as the costs are lower as the years go by making it
accessible to the low income persons and saving on other resources that could
have been used instead.The advancement of technology has also raised the living
standards of many as those sites from the internet have helped people get jobs
in various ways(Miller & Michelle, 2014).

 

 

 

 

 

Introduction

i. Authorization

The report on
positive online presence is submitted to Mr. Dennis Mohle BA 105W Instructor as
part of the assignment in the class. As authorized, the research report was
conducted following the directions of Mr. Dennis Mohle BA 105W Instructor the
Business communication instructor.

ii. Problem and Purpose

The problems involved
in the positive online presence are having no online presence, incomplete or
wrong online presence and the improper online presence.  The no online presence is where one is
anonymous in the internet. The need to have a locked face book profile and some
nice comments on it is recommendable. An incomplete online presence is where
one has not updated some of the necessary information. In the linked in
account, leaving out the current job one has and maybe the one he/she may want
to have. Improper online presence entails having some behavior or images that
are not good for the potential employers or clients hence you end up losing
great opportunities. Another improper online presence may come about when one
has posted some contradicting views online with what they actually are. In
situations where one posts images of camera assistance yet the company job he
has is on communication (Burkell, Jacquelyn & Madelaine, 2015).

The purpose of the
positive online presence is to have clear reputation that considers the online
views, the firm’s social media profiles and the website ranking which should be
high in searches to provide a wider range for prospective clients. Maintaining
a positive online presence is important in many ways especially for the
developing businesses. The online management ensures credibility in the firm
which helps in its growth for enlargement. The business also is able to have a
competitive edge due to positive comments from the clients. In addition, the
firm is positioned as the most preferred choice when the clients are in such of
the goods or services that the company is offering before they make their
choice on where to spend their money to. The management of the comments you get
online is important as one is able to influence the comments that are passing
positive messages (Blau, Gary&Darin, 2016).

The internet
services are throughout the day therefore it’s easy to advertise or get a word
about your company searches from the clients anytime. Good management of online
services leads to high searches from the clients end while providing a wider
pool for prospective clients as some of the buy goods and services depending on
the influence from the sites. The necessity to concentrate on a few beneficial activities
is encouraged especially to those who feel that their firms are still growth
and may not be seeing the need for online presence. Creating a good reputation
also helps build up the small firms and increase on their future revenue.
Taking online presence seriously is the best way to compete with the bigger
companies. A perfect way of being unique is by finding ways to continue the
great relationship and support with your clients and letting them know that you
care.

 

 

iii. Methodology

The information
used in the report was collected from some systematic published research on
positive online presence. The research compared the performance of online
presence for the present days with that of the past years. The variation
written in percentage form seemed to go up as the years advance. The study
showed that the number of people who used online services by 2015 were three
billion. 40% of the internet users worldwide have bought goods or services
online. The biggest online encyclopedia takes 50% of the key words since it is a
trusted site by its users as the job seekers sites recruiting online has risen
up to 54% and it is anticipated that the figures will go up since more
companies are now opening up to online recruiting. 87% of people use the
internet as a comparison shop where for them to purchase goods or services then
they have to look at some reviews online.

The rate of growth
for the internet usage has by far gone up posing queries to those that have not
shown interest to it yet. The effectiveness seen should be appreciated by
adopting it and therefore those that have not yet been active in it can see how
many clients they are losing. The steps one should follow to enroll online
especially for a business purpose is that one should start by going online and
then have a plan to move on. Online marketing should be the next step you
consider taking while it involves combination of various skills and actions to
be taken. When the internet era began, websites were not as many as the
brochures online which gave an outline of what the firm was all about, the
people working therein and its location. In the present days, everything about
the firms is contained in their websites such as: advertising products/
services, client’s research, texting the experienced entrepreneurs, readings
clients’ response, making payments and tracking of orders (Sung-Hee, 2017).

In the social
media, 55% of the people buying the services search for the information on
social media. Though initially they were created to connect people, they later
changed to a place for ideal businesses. One can make accounts on social media
sites and people take note of it. For the mobile apps, 2082.7 million of smartphones
were already connected with internet by June 2016. The connection created a
great opportunity for the entrepreneurs to reach their clients easily through
their mobile phones. By creating ones app for their client can help boost the
business to greater heights. If the clients are willing to download the app,
then one must be willing to manage and put the store in their phones so that in
case of upcoming sales they can receive it on their phones. The opportunity is
good since they can make the orders from the comfort of their homes and pay via
credit cards. Use of Google maps is something that is very amazing as it helps
you find location when you stuck. The Google map automatically locates the
position and the searches you make and shows the results. If one does find
their location then they can add it up and people near you can locate you with
ease. Therefore, when using websites, local business listing, Google maps,
mobile app, social media or more internet services the significance of all is
the achievements that one makes.

 

 

 

 

iv.
Report Preview Section.

In the following
findings from the research, internet growth and social media have made the
searching results like a daily task of individual or companies reputation.
Online reputation depends mostly on the management of the goods or services on
the search website. Overall outlook of search has become the key that defines
reputation. Various electronic markets and online commodities are developed and
use of control nodes will reduce the threat and protect the systems from abuse
of bad people in the networks overlays. Offline management too have a
reputation where the management uses chosen defined controls which measures a
preferred result presenting what the stake holders thinks about it. Some offline
controls include the same press release tools, social responsibility and the
media visibility. Small businesses – mainly those with the physical location
that give their goods and services from the point – may underestimate the
necessity of having an online networking. That is wrong since internet is now
available worldwide making it easily accessible to all. While 80% online users
have a follow up instore visits, the local clients then use the internet to
choose what they prefer and find you online rather than driving to your firm
location.

Monitoring of
local business also needs an online follow up so that you can identify what
pleases the clients or their negative responses so as to give them a positive
feedback. Using that knowledge then one is able to respond fast and in an
effective way on any negative information, complaints or misinterpretation of
some information circulating about the firm. The online reviews are very
important not only to show how huge the firm maybe but also to earn the clients
trust about the services and products that are being offered. A properly posted
or advertised commodity helps bring the clients to the doorsteps of the firm.
Therefore, there is the need to involve systems for socializing, managing and
responding to the reviews posted on the website. Place your profile on main
review and local listing that are active. Always take the initiative of
controlling how the profiles are being filled out since it is vital
responsibility. The importance of acquiring the real customer feedback posted
on the website, then you will need to create an excellent working system where
get a qualified manager to oversee the comments by the clients and give
responsive feedback (Miller & Michelle, 2014).

In the research
findings, the small businesses are not maximizing on the benefits of using the
internet. Some essential information garnered was that most of the developing
businesses do not have IT experts hence using social media for hosting web is
favorable for them. The reason behind being that the social media offers a
simple template that has many users. The move is so unappealing since many end
up missing out the true value of owning a well-defined web. A study carried out
by late 2017 May and June showed that the online firms’ presences are mostly
the commercial sectors. Schools, governmental organizations and the military
among others were not so into using internet. The ones that used it were either
using the websites, social media account, e-commerce or blogs. While many
clearly understood the benefits of using websites, most firms instead opted for
social media (Daniel & Scheg, 2016).

The projected
growth on trending is on an upward move. More and more recruits are using web
for talents and employments purposes. The curve is intended to move higher year
after another and the online search users will at some point be as common.
Using the high rate of internet users’ growth, the online presence will soon
replace the cover letters for job seekers. Most people are now using social
networks and receiving mails for feedbacks. Employers are analyzing the
profiles to find out what kind of a person one is and how they present
themselves when they are not at the work place. Finding jobs traditionally by
visiting the companies and seeking to be given a job has now been outdated.
Creativity and unique talents would help you attract jobs to your websites
constantly. The absence from being an online user will automatically lead to
missing out of opportunities (Gunter& Barrie, 2016).

 

Report
Body

Graph1. Below
shows the variation of how frequent people read the clients feedbacks or
comments on the local businesses websites. The need to go through the views is
important so that one can evaluate the position of the business to be good,
average or bad.  Findings as shown in the
graph are that the exercise is practiced regularly by average population while
the higher proportion reads through occasionally and a few do not take the
interest at all. The comparison was done using data for four consecutive years,
2011, 2012, 2013 and 2014. The graph shows the percentage of people against
their performance online during the four years.

Graph1.

Nearly three quarters of the people read
through to know how their firms are progressing while 39% does it regularly.

 

 

Graph2. Below
shows high population of about 85% are satisfied when they read the reviews
from the firm’s site. The need here to have an online management is vital as
most people depend on the reviews on the websites of the company before making
their decision on purchasing the goods or services. A greater proportion reads
more views showing the involvement of the review sites. The information depicts
that more people need to read positive reviews for them to trust the business.The
management controlling the company’s website should make sure that they have an
influence on those positive reviews made on the site so as to attract the
prospective clients. The action would also help in creating a wider pool for
market due to the many views from various people. I f there is any negative
response from the client then, it is necessary that the manager response in a
polite way to show the client the concern about them. The comparison was done
for two years, 2013 and 2014.

Graph2.

 

A Graph Showing Number of Online Reviews Needed for
Development of Trust in Business

 

 

 

 

Graph3 Below shows
the trust between the clients review and personal reviews where both are
equally important. The quality of information here should be as equal as the
quantity of the products offered. The responds takes half the population saying
that they trust if multiple reviews are displayed while the other half is on
authentic reviews. Yet there are others who do not take the interest on the
either side. Clients’ reviews are important in the sense that one is able to
evaluate their business’s performance depending on whether the comments are
positive or negative. On the other hand, the need to consider the personal recommendations
is equally important.

Graph3. A Graph Showing Trust Online Customer Reviews

 

 

 

 

 

 

 

 

 

 

Positive online
reviews are important in the sense that they help in ranking of one’s business
higher as compared to the competitors as well as attracting more prospective
customers. The necessity to keep a frequent check on the reviews as well as
giving response to the clients is encouraged. Below is a chat showing some of
the positive reviews from Barbara Oliver $ Co Jewelry. The response would
definitely attract a prospective customer who was searching for those products
being offered by the firm

Figure
1.

 

Figure 2. Below shows how one should use
the social media services without misusing the services and for the reason of
being professional.

 

 

 

 

 

Figure2.

 

Conclusion

Summary

The rate at which
the positive online presence is advancing is very high. From the research, in
the past years the online services usage was very low and is improving as the
years go by. The trend is encouraging as most people who have not enrolled into
it yet will soon be influenced by the high proportion of people who are already
using it. The internet usage has also helped in raising the living standards of
some people especially these who use it for business purposes. In the near
future, the statistics will have translated to greater figures than we can see
now due to the high rate of appreciation of the services by it.

Recommendation

The necessity to
subscribe to the online services is growing wider. Therefore those that have
not found the reason to enroll should be motivated to do so. Since in the days
to come, there is a high probability that most of the services will be operated
from the online part of view. Online services assist in boosting the firms
brand and the services offered therefore for the entrepreneurs who wish to improve
their markets it is a good idea to consider being an active internet user.
Having strong presence online is vital for marketing purposes whether the size
of the firm is small or big. High social activity will attract more friends and
potential clients into the business.         

 

Bibliography

Blau, Gary, And
Darin Kapanjie. “Correlates Of Business Undergraduates’ Perceived
Favorability Of Online Compared To Face-To-Face Courses.” Journal Of
Assessment And Institutional Effectiveness 6, No. 1 (2016): 50-66.

Burkell,
Jacquelyn, AndMadelaineSaginur. “”She’s Just A Small Town Girl, Living In
An Online World”: Differences And Similarities Between Urban And Rural Girls’
Use Of And Views About Online Social Networking.” In Egirls, Ecitizens:
Putting Technology, Theory And Policy Into Dialogue With Girls’ And Young
Women’s Voices, Edited By Bailey Jane And Steeves Valerie, 129-52.
University Of Ottawa Press, 2015.

Citron, Danielle
Keats. “How The Internet?s Virtues Fuel Its Vices.” In Hate Crimes
InCyberspace, 56-72. Harvard University Press, 2014.

Daniel AndScheg
Abigail G., 37-56. Boulder, Colorado: Unikruse, Holly. “Social Media And
Affective Networks.” In Off-Track And Online: The Networked Spaces Of
Horse Racing, 149-66.Mit Press, 2016versity Press Of Colorado, 2016.

Gunter, Barrie.
“Branding Potential Of Online Social Media.” In Kids And Branding
In A Digital World, 90-109. Manchester University Press, 2016.

Miller, Michelle
D. “Motivating Students.” In Minds Online: Teaching Effectively
With Technology, 165-95. Cambridge, Massachusetts; London, England: Harvard
University Press, 2014

Miller, Michelle
D. “Online Learning: Does It Work?” In Minds Online: Teaching
Effectively with Technology, 19-41. Cambridge, Massachusetts; London, England:
Harvard University Press, 2014

Sung-Hee Jin.
“Using Visualization to Motivate Student Participation In Collaborative
Online Learning Environments.” Journal of Educational Technology &Society20,
No. 2 (2017): 51-62

 

BACK TO TOP
x

Hi!
I'm Nicholas!

Would you like to get a custom essay? How about receiving a customized one?

Check it out